First of all, The Beauty Box is not the American The Beauty Box, but it has the same approach. It has the visual design used to bring the C class closer, and more than visual, similar appeal that says "we work because we love, not because we need money".
This store is another made by Boticario Group as you can read in Cosmetics and the Brazilian Middle Class. Brazilian women just love beauty, and this store has everything they need to spend all money to be gorgeous. They have make ups, accessories, nail polish, and of course hair products. The most important accessory a woman can use in Brazil.
I saw products using their own brand with a different design, nice fonts used in warm speeches to grow self-esteem in any woman. If you understand Portuguese, you'll smile for your self while you are reading those words. Good marketing thought. If you don't speak this Latin language, the picture may help you.
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| Changes, nuances, brightness, highlight, color, vibrant, bold, light, special care. |
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| Clean, movement, brightness, softness, beautiful, free. |
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| Relax, purity, new, massage, start, resting. Free in the wind, loose hair, freedom. |
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Vitamins, welfare, skip, current, power, sport, nutrient.
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| This was an add to show they also have male products there. |
The overall interior design in the store is simple, clean, but also keeps you with a juvenile feeling. An American will say "This store may be better for my teen". I will say "No, it isn't."
What?
Please, don't tell me you don't know Brazilians like childish design? It makes you younger.*
*This is what the marketing thinks...
More about C class?
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Isabela: Brazilian, designer, works with automotive fabrics in the US. She did psychology college as well and had enjoyed a lot. She is living abroad for while, maybe because this she likes trends, cultures and behaviors.
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