fevereiro 17, 2014

The Brazilian C class wants to buy luxury brands. Those luxury brands not so much.

The Brazilian C class wants to buy luxury brands, but a luxury brand doesn't want to be sold to the middle class.

Why? Is the question Brazilians are asking, but if they read this simple chart they may understand. Chances are they don't... ever.

This luxury study has asked Brazilians from the C class what's their preferences between counterfeit, or original brand products. Most of these people are recognized as Funk Ostentation Group, following what Funk musicians sang. Also how they behave, the products/brands they buy, what they do, and so on.

The graphic per se is a kind of weird because it's asking the same question in two different ways. First question was "have you bought an original product", and in the second question was "have bought a false/fake product". What leaves me with the question... do they knew Brazilians are liars about falsification? Anyway, I will use the average to consider those answers.

Percentage of people who bought an original product
- Sunglasses - 62.5%
- Sweatshirt - 75.5%
- Pants - 76.5%
- Hat - 67.5%
- T-shirt/shirt - 69%
- Tennis shoes - 79%

The original article is here, in Portuguese, of course. But let me know if you are interested in discuss what "original product" means in Brazil. lol

Isabela: Brazilian, designer, works with automotive fabrics in the US. She did psychology college as well and had enjoyed a lot. She is living abroad for while, maybe because this she likes trends, cultures and behaviors.

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