julho 15, 2013

The fantastic M&M store

M&M store in NY.
As a Brazilian it's fascinating how the American companies evolve their products. Mainly talking about the little colorful button called M&M.

A similar product was seen by an American in the Spanish Civil War, in the 30's. The chocolate candy was distributed for the soldiers because it was energetic. Also the chocolate melted only in their mouths, not in their hands.

He decided to bought the patent, got a partner and because of this we today have the M&M, Mars & Murrie.

During the World War II they sold exclusively to the US Army. It was more than enough to make them decide for a bigger facility.

Last year, during the Super Bowl, we could see the six 3D animation based on the "spokecandies". They were made in 1995 by the first time, and they used to be in six colors, names, and personas.

I'm looking for the video were they introduced Mr. Brown just because that was the funniest video forever. 

Forgetting the historical part, the delicious candies have exclusives stores, one is in New York.  This is what I'm talking about in the beginning. Only in the US you'll see a product starting from a little thing and evolve to a huge store in Manhattan with everything you can think.

Including a section where you can customize your candy, called my M&M. You can choose between colors, draws, names, and phrases to print on it. In the end of the machine, you will be able to get a special package exactly you've asked for.

Making the surprise even more special you may like sending a personal photo to the website, and you'll receive the gift at home.

Looking for colors? Here they are.
Inserting names and frases.
Inserting photos, wow!
Personalize your M&M in the store...
Isabela: Brazilian, designer, works with automotive fabrics in the US. She did psychology college as well and had enjoyed a lot. She is living abroad for while, maybe because this she likes trends, cultures and behaviors.

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