julho 09, 2013

Escher: art, math and brand?

U. K. Le Guin frase, Escher photo.

It's a quote by Ursula K. Le Guin, but the photo is a self-portrait of Escher, Maurits Cornelis Escher (1898-1972). Dutch artist, he accomplished some important works in the world of art and math. That's right, and he used to painting and drawing with old tools as paper, pencils, rules, compass, and set-squares. His most popular works were made between 1946 and 1969. Many years before computers and Illustrator!

He had used shades and lights to create deepness and illusion. You may know those art works below.

Relativity, 1953. Lithograph.
  • Drawing hands, 1948.

He also enjoyed challenging our eyes with illusion and spacial geometry.

Development for Stairs house.

I'm particularly inspired by patterns he created using tessellation. This technique uses tiles without overlaps neither gaps. Weaving a fabric has something similar with this concept. For creating a yarn dye pattern we must need to think in "up and down" yarns to make a cloth. There aren't yet other place for yarns as far as I know.

His artistic work is extremely difficult even considering the actual graphic design, computers and softwares. Thoughts using the hyperbolic geometry and using sliding, rotation and mirror tecniques. This sketch is one of my favorites.

Sketch - Development 11, 1939.

Besides drawing, he did wood cut and lithograph. Enjoy the collection!

Stairs house, 1951. Lithograph.
Circle limit I, 1958. Wood cut.
Swarm (white swarm and black swarm), 1956. Wood cut.
Butterflies, 1950. Wood cut.
Figure 3, sketch for Regular Division of the Plane IV.
Regular Division of the Plane IV.
Square limit.
Emblem for Insulinde restaurant, 1944.

BUT what this brand is doing here? Well, he wasn't the only one facing difficulties during the Second War, especially in Europe. He also wasn't the only person who had a friend asking for a little favor. Long story short, he did this emblem for a couple free dinners in the Chinese Indian restaurant near his house in Hague, Netherlands.

Escher finishing the spiral.
Do you want more? Buy this.

Isabela: Brazilian, designer, works with automotive fabrics in the US. She did psychology college as well and had enjoyed a lot. She is living abroad for while, maybe because this she likes trends, cultures and behaviors.

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