janeiro 13, 2014

The most famous Brazilian candy, Brigadeiro, reivented for men.

Brigadeiro, you must try it.

Brigadeiro, or brigadeiro candy is a must have in any birthday party and kids love them. Most of Brazilians don't know the origin of the name, and neither if this is the true story. But here it is.

This candy was named after a renowned Brazilian politician called Brigadeiro Eduardo Gomes. He was an Air Force brigadier general who was tall, dark-haired with blue eyes and single! The Brigadeiro campaign to presidency (1946) had the slogan "Vote in Brigadier because he is handsome and single" (vote no Brigadeiro que é bonito e é solteiro, in Portuguese). This candy was invented by some ladies in Rio de Janeiro to serve him in his first meeting in the party. 
Therefore, one might say that the creation and success of this candy was a combination of opportunities. This was a WWII time when many European products couldn't reach Brazilian land. At the same time a better brand of cocoa powder, called Nescau was introduced in the country. Also the condensed milk was popular, cheap because finally it was made in Brazil. Both were made by the same Sweden company Nestlè.

Nowadays a fancy candy store in Brazil Maria Brigadeiro has launch a recipe to reach men customers. Made with 70% cocoa and a Johnie Walker Double Black whisky. Intense flavor with toasted malt taste. It should be delicious, but my allergy will never allow me to try again...

"Life is short, start with dessert."

Please take note that in south of Brazil Brigadeiro candy is called Negrinho (little black).

Wanna order some? This is a store in NYC, Brigadeiro Bakery.

Isabela: Brazilian, designer, works with automotive fabrics in the US. She did psychology college as well and had enjoyed a lot. She is living abroad for while, maybe because this she likes trends, cultures and behaviors.

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