Puma store has bins where you can recycle your old cloth or shoes. Bring Back Bin is based on bringing back to the nature resources used in the apparel. You go to their stores for starting recycling.
In Puma's website you can find more details about what they do after you donate. You also can publish your lovely story with the product and ask questions like "what the hell are they doing with those crap things?"
Bring me back, Puma store
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Isabela: Brazilian, designer, works with automotive fabrics in the US. She did psychology college as well and had enjoyed a lot. She is living abroad for while, maybe because this she likes trends, cultures and behaviors.
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