Chinese dragon and design

Lego Store Rockefeller Center, NY.

Rodney Fitch is a English designer who founded Fitch Company in 1972. He has influence on the British Design Industry besides other markets like India. In his website you'll find almost everything he did for the retail design industry, including projects in the US.

On Design Council Magazine from 2006 they compare the BRICs (Brazil, Russia, India and China) strengths and weaknesses. Brazil's strengths, according to them, were the natural resources and the weaknesses the international skepticism about "Being always an emerging market". Reminds me The Economist issue about "Has Brazil blown it?", our hope and our fiasco. But talking specific about GDP, Brazil in 2006 had 4,9% and today is 3,3% (August 2013). That issue predict 4% in 2050.

Russia's strengths were the strong education mainly in the Mathematics, but the uneven distribution of economics development. GDP was 7,1% (2006) and today is 1,2% (August, 2013). They said in 2050 should be around 2,5%.

India had the best IT sector, but corruption deters foreign investors. Today they still have a strong IT, and we know because every phone call is answered by an Indian representative. GDP was 6,9% (2006), and today is 4,4% (August, 2013). In 2050 should be something like 14%.

China had vast pool cheap labor  but political uncertainly scenario. They still have vast pool of labor, but not so cheap. GDP was 10,1% (2006), and today is 7,5% (August, 2013). In 2050 should be 25%.

Nowadays the Chinese dragon still huge, and it will be for years. Every country is afraid of this, but how a company can deal with this competition? Remembering the idea from Rodney.

"Only one company can be the cheapest. 
Everyone else must use design.”

Rodney Fitch, Design Council Magazine

Rodney Fitch website

Do you wanna know other GDPs? On this website.

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Isabela: Brazilian, designer, works with automotive fabrics in the US. She did psychology college as well and had enjoyed a lot. She is living abroad for while, maybe because this she likes trends, cultures and behaviors.